You've launched your business. The hard part is over, right?
Well, in my opinion, no. The hardest part isn't launching a business. Launching a business is fun and it's when your motivation level is at it's peak. Growing a business is a lot harder.
Your motivation and direction may slip. That's why it's important to create brand consistency. It ensure you are showing up when and how you've promised your audience.
Brand consistency ranges from proper usage of your logo and visual branding to brand voice and promise. It can also be represented in your blogging or webinar schedule. This consistency creates a sense of dependability and authenticity.
Let's dive deep into the advantages of creating brand consistency!
1 | Builds Trust
Trust-building may be the highest hurdle any creative entrepreneur must overcome.
With over-saturated markets, misleading copy and pushy sales professionals... we've created a culture that breeds distrust towards companies. As consumers, we've become smarter and harder to sell to. It's a blessing and a curse.
As a creative entrepreneur it's your responsibility to consistently and transparently share your brand, your intentions and your services. As you continue to show up in front of your audience them begin to recognize your brand. From there they begin to identify with your brand voice and market. If they continue to see you, they begin to trust you and your business.
This trust leads to a strong community and a valuable client base.
2 | Demonstrates Authority and Professionalism
Creating brand consistency and building trust around your brand is important. But, you can't build that trust around a brand that holds no authority or professionalism in the eyes of your audience.
The authority and professionalism aspect of brand consistency comes through your brand visuals and website. The appearance and tone that these visuals set send a clear message to your audience about what your business is and what it has to offer.
Hard to read pages, grainy photos and mixed messaging sends an unorganized and unclear message to your audience. Working within your niche and building upon it ensures your audience will see you as an authority in your field and will build their trust within your brand.
3 | Creates a Brand Culture
Uniting your brand authority and your audience's trust in your brand creates a brand culture. This brand culture can only be fostered through your brand consistency.
Your tribe or most loyal followers will notice inconsistencies in your messaging, visuals and market. When creating a culture around your brand it's important to transparently share your business's mission.
Be sure to speak directly to your target audience, with language they are drawn to and visual marketing that appeals to them. Doing this consistently will foster trust and demonstrate your authority. With an audience that trusts and believes in you, there is no reason you can't build a thriving community around your brand.
Are you consistently sharing your brand with your audience? Let me know how you create brand consistency in your business!