Why I Set Business Goals and How I Keep Them

You're probably wondering why I'm talking to you about goal-setting in March. 

Well, I believe that we shouldn't just set goals on January 1st and we definitely shouldn't give up on our goals if they aren't achieved by February. I set new goals for each year, quarter, month and week. 

It sounds exhausting, I know, but I promise you it's not.

Today, I'm going to walk you through my goal-setting process and how it helps me actually achieve those goals. From breaking down my goals, to accepting the goals that don't quite work out. This post has everything you need. 


 1 | I break down my goals

At the beginning of each year I make one over-arching goal. I break that goal into four high-level stepping stones that fit into each business quarter. Each quarters goal gets broken down into one to three monthly goals. As you've guessed it those goals get broken down into my weekly action steps. I'll walk you through an example so it makes a little more sense.

Let's say your overarching goal is to take your business full-time. For Q1 your goal may be to grow your audience.

You could then break that goal down into smaller monthly goals. Let's say your three monthly goals are to grow your followers on Instagram, create a newsletter and start a blog.

From there you'll break those goals down into weekly action steps. Those action steps could include: scheduling four Instagram posts a week and creating an opt-in for a new blog post.

How you break down these goals is completely up to you. The importance of breaking down your goals is to make them achievable. Achievable goals ensure growth, progress and they keep your spirits up!

Are you ready to start achieving your scary-big goals?

Want to learn exactly how I set and keep my goals each week, month and year? It's as simple as breaking them down into actionable steps. If you're ready to start reaching your goals, download my free goal-setting guide!

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2 | I don't set goals outside of my control

This may be the most over-looked dilemma in goal-setting. 

Frequently we set goals that are completely outside of our control. For example, obtaining 3 new clients each month. The problem with this goal is that you can't force people to hire you. You can lead them to your website, inform them of your services and optimize your website... but you can't make them hire you. 

It took me a long time to realize I wasn't taking control of my goals. When I left my goals up to people outside of my control, I was always discourage. Once I started re-thinking my goals, I started seeing more success in my business and a healthier way to set goals and achieve them. 

Now, I only set goals that require action from me. For example: creating a sales funnel, diversifying my income streams or creating more video content. These goals rely solely on me taking action, which means I have full control over whether or not they are met.


 3 | I give myself grace

The hardest part of goal-setting, is beating yourself up when you don't meet them. 

But, not meeting your goals is inevitable if you're doing it properly. The point of setting goals is pushing yourself outside of your comfort zone. You won't always win. Other priorities will interfere, you may not be able to get it all done in the time frame you set. Whatever the reason, it doesn't matter, the point is stop beating yourself up for every small set back.

Change your goal, extend the time frame and give yourself grace. You can't continue moving forward if you're always beating yourself up for what you didn't do. 

How has this blog post changed the way you look at goal-setting? Do you want more blog posts relating to business? Let me know in the comments!