Creating a visual brand
Below is a list of five blog posts that will help you to create a visual brand. There is also a workbook in my free resource library that accompanies these blog posts to help you create your visual brand.
Part 1 | How to create an inspiration board
In this blog post I walk you step-by-step through how to create an inspiration board for a successful brand design.
A misconception about creating an inspiration board is that you make it just to get inspired. Obviously, an inspiration board is for inspiration (hence the name), but it’s also created as a reference guide. All brand elements should be created while looking at your inspiration board - not your brand guide.
part 2 | how to create a distinct color palette
After you've completed making your inspiration board, it's time to define your color palette.
Color is a powerful communication tool and is often used to encourage action, tell a story or tap into emotions.
If you want to create a color palette that attracts your ideal client and communicates your brand you need a little insight into color theory and how to create a distinct color palettes based off of color scheme best practices.
part 3 | how to choose the perfect fonts for your brand
Do you struggle with learning the difference between serif, sans serif and script fonts? Do you feel self-conscious when attempting to pair fonts? Well, worry no more.
In this blog post I share all my typography wisdom. I define the font families and give you a few guidelines on how you can best pair fonts.
part 4 | how to create an unforgettable logo
There is so much that goes into making a brand and I feel like when people talk about branding they are often telling you that a logo is just one part. This is true, but they also make your logo sound unimportant, but a logo is still a vital piece to creating your visual identity.
part 5 | how to turn a logo into a brand
A brand is created when a company considers the entire experience the customer has with them and they have branded each interaction.
When you stop working after your logo is designed you’ve left open a lot of gaps. You need to consider how you will name your products or services, what collateral you will need and how your website should be designed. All of these things and much more come together to create one cohesive brand.